How To Choose A Niche Market

Niche: Online or off this tiny word can strike fear into the newbie marketer because this is where your new business starts.

This is the first step that can make or break you as an affiliate marketer, get this wrong and you’ll be crying into your vanilla latte wondering what the heck happened.

What Is A niche?

In terms of marketing a niche is a section of a market with an audience of people that are interested in a particular topic.  The proper definition of niche can be found here.  In this post I am going to share some tips about how to choose a niche market which will take away some of the confusion and frustration around this topic.

A usual misconception is that you must be an expert on the topic or niche that you want to go after, let me squash that right now.  There are 1000s of affiliate marketers in multiple different niches, do you think they are experts in every niche they target? No, they are not! But they still make a good living.  It is true however that it helps when starting out to at least choose a topic that you are interested in, for example: a hobby or a passion. As long as you have an interest in it then it’ll be easier for you to write about and keep writing about.

The great thing is that whatever you are into there will more than likely be a market for it.  think about it, if you like something then chances are other people do to.  Lets do a quick search for something and see if we can find a niche: let’s see if there is market for… Mmm… bongo techniques.

So first I do a search in Google, here are the results…

 

Interesting! This is just from one random search and there are a few possibilities already, in fact I have absolutely no idea what the bottom result is at all – Bongo 8.70 fiche technique? I’m intrigued lets dig a bit deeper.  It could be nothing but it’s always worth checking out, it could be a golden nugget.

Ok so, after checking out the bottom result it turns out it’s definitely nothing to do with bongo drums, but boats! check it out:

 

 

 

 

 

 

 

So we can safely say we can discard that result and swiftly move along, enough said, uh-em!

Going back to our results another one caught my attention and that was bongo hand technique, hopefully this will give us something we can work with:

As you can see from the search above there looks like there could be potential in this niche, there are plenty of videos which is a good sign, and about 1.8 million results. However some of the websites on the first page look like authority sites so it might be difficult to rank, but if you put in the time to build out your site with content it’s achievable.

Another plus is that there are no Google ads on the right side of the page, so it would be worth doing more research to see if there are any affiliate programs out there and you could leverage the paid ads section and literally dominate it!  There are other options like reviewing bongos, drum, and accessories and send customers to Amazon.

There are so many different niches out there, it just takes a little thinking, creativity and research on your part to find one to get started with. With Billions of people searching everyday for solutions to problems, information, products that they want rather than need you can earn money from pretty much anything.

How To Find Profitable Niche Markets Online To Make Money From:

Remember that you online business should be fun and not feel like a chore.  Really think about what interests you, what you like doing in your spare time and go from there.  My passion is playing the guitar so I can think about everything that goes into playing well.  If I was going to target the guitar market I would break it down into sections like this:

Right hand techniques
Left hand techniques
speed picking
playing chords
soloing techniques
musical phrasing
etc..

Each one of these could be a niche market and I could build a website and write content around each topic. Do you see how this works? It doesn’t have to be over complicated just start with something you know and go from there.

Choose a Direction to go in

The key is to keep moving forward, don’t procrastinate about it.  keep it simple and don’t over think it. Try it for yourself now:

Task

Spend about 30 mins to an hour researching the topic you’re interested in and really dig deep. Look for videos, google ads, other affiliate sites and search for affiliate programs that you can join.

If you can find all of these then it’s a good sign that there are people willing to pay for information or product/service. One of the best Affiliate market places to join is Clickbank  it has thousands of digital products that you can promote and you’ll be sure to find something that interests you.

Sign up for your FREE Clickbank Affiliate account here.

You don’t have to rush into anything, do the research first! Give yourself some time to get used to finding promising niches, it’s always best to do your homework so that you give yourslef the best chance of succeeding.

The next step after finding your niche is to create a simple website so that you can start writing content around your chosen topic to get it out there in front of potential customers.  This is a lot easier to do than it was 20 yrs ago, you no longer need to be a programmer or learn confusing website code.  All you need is platform like WordPress that will walk you through building a website, and all it takes is a few clicks these days.  Check out my post How to build a wordpress website from scratch

Where do you go from here?

If you are completely new to internet marketing it can be a very daunting endeavour.  You will have lots of questions and hit a number of road blocks along the way.  There will be times when you feel like throwing in the towel and giving up, but don’t!  Push on through and you’ll be ahead of most people that start and fail.

Having a system in place where you can learn the skills, have the tools you need at your disposal and be able to get your questions answered as well as all the support you need to keep you motivated will give you more chance of success.  I’m not going to lie to you, there is a lot of work ahead of you and you need to approach it in a methodical order so that you don’t miss any crucial steps.

Below are 10 lessons over at Wealthy Affiliate that you can access right now that will take you through each step of the process in depth so that you understand everything you need to do in order to start off on the right foot.

While you are there don’t forget to create your Free 7 day starter account so you can check out all of the features WA offers premium members.  Also as a benefit to you if you upgrade to premium within the 7 days you’ll get an awesome discount.

Click the image below to check out the course and get your business started:

Leave a comment below to let me know what you thought about this post and if you found it helpful.  If you have any questions please do not hesitate to contact me and I’ll do my best to answer them for you.  I wish you every success on your ventures. Don’t give up!

– Andy